New organic potato product launches

Jun 30, 2025

EarthFresh is looking forward to attending this year's Organic Produce Summit in Monterey, California, an event where it can connect with customers, industry partners, and friends. The company is eager to discuss its year-round potato programs, new crop potatoes, unique varietal offerings, and its new product launch. There is great momentum in the organic potato category. Organic potatoes have consistently performed well over the past 52 weeks in the United States, with organic potato sales increasing at a faster rate than conventional potatoes–organic potato dollar growth is up six percent vs. conventional, which is down six percent. The fastest-growing regions are the Midwest, which is up eight percent in dollar growth, and the Northeast, which is up six percent in dollar growth.

Consumer preference in the organic potato category is led by the 3lb yellow format and by 1.5lb baby potatoes. The 3lb yellows and 1.5lb baby potatoes are up 12 percent in dollars and up 13 percent in volume. These insights continue to guide the company's innovation and inspire the customized strategies it is developing with both its grower partners and customers.

The company is also excited to showcase its full organic product line of sustainably packed organic fingerlings, organic reds, organic yellows, and organic russets. OPS attendees will get a first look at its new Organic Steakhouse Baker, a four-count foil-wrapped baking potato tray. EarthFresh will also have its Organic Steam & Go product line on display, which is a quick and easy solution for consumers' evolving needs for providing a no-fuss cooking option.

Attendees are invited to stop by the company's booth, #226, in Monterey.

For more information:Anneka JenkinsEarthFreshTel: +1 (470) 875-1636[email protected]https://www.earthfreshfoods.com/